Claire Magee, Founder and MD of Nannycare, the UK’s original and leading goat milk formula brand, was delighted to accept the prestigious ‘Best Infant Nutrition Provider of the Year’ Award on behalf of the company.
The Awards, which are run by The Pharmacist, one of the UK’s leading pharmacy magazines, are voted for by independent pharmacists, and set out to recognise and commend forward thinking product innovation and excellence.
The Award is hugely significant as it underlines the growing demand by parents for real choice in the infant formula market and the valuable role pharmacists play in supporting new mothers and fathers.
Commenting on the Award, Claire Magee said, ‘Having achieved our initial challenge of amending the EU regulations in 2014, we want to encourage more pharmacists to recognise the opportunity that Nannycare offers. In situations where babies aren’t settling or have minor digestive issues, parents are more likely to seek out the advice of their pharmacist. This is where Nannycare can offer a genuinely different protein source to cow’s milk formula as an option for parents, in addition to a significantly longer than usual shelf-life of 30 months for pharmacists.’